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The top mistakes you are making on social media

Article posted: 2nd November 2018

Guest blog by ZC Social Media

Social media is all the rage right now. The beautiful thing is that it is used not only for socialising and catching ZC Social Media logoup with friends and family, it can also be used to promote business, goods and services.

But to get the most from social media when trying to promote your business, there are a few things you need to know to be able to gain enough influence and spread your message to potentially increase market size, sales and make a profit. But none of these can happen overnight.

You need to set time aside to properly focus on social media to ensure that you see results. In a nutshell, you should:

1. Select your social media site

There are over 200 social media platforms so it’s vital to select the right ones to use – it doesn’t make sense to be on all of them. You need to select the ones used by your target market or audience. That way you can reach those people to whom your product or service is meant for.

2. Engage your audience

Engagement is key. You should not just showcase your products and services on your social media as this could be regarded as spamming. Instead, you should also interact with your audience and use the medium to build relationships with customers, get their feedback and adjust your product or service as appropriate. You could do this by creating polls to ask customers about their thoughts on existing products, innovations or reviews. This feedback could present valuable insights which you could use to your advantage.

There are many ways to engage your customers. Depending on the size of your market, you can send a welcome note to a new follower, respond to comments and questions about your product, create polls and quizzes and, if you can afford to, provide giveaways and re-post content from other sources that is relevant to your service or product.

3. Follow the right people

The quality of your online followers is more important than the quantity. Having thousands of followers isn’t going to help your business if they aren’t the right people to buy your service or product. You need to follow people that are relevant to your business – think about the age range, gender, location and interests of your audience and then find them.

4. Use relevant hashtags

Hashtags (#) are great for your tweets and Instagram photos, if you are using relevant ones. Make sure that the hashtag you use for your products are among the first three types of hashtags that people would search for when looking for products or services relevant to your business – you can check these using tools such as hashme.

Avoid using too many though – we recommend no more than three – as using more can come across as spamming.

Follow the steps outlined above and you are on your way to increasing your social media coverage, obtaining a larger market and increasing revenue for your business.

To find out more about how you can improve your social media, visit

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